New Fun Collaboration For Brittany's Boutique
with Jojo Yan Jiao & Sayoko Yamaguch
The newest duo to join this trend is Jovonna London designer and director Jojo Yan Jiao, who has collaborated for ‘Brittany’s’ with Sayoko Yamaguchi, director of this Japanese Boutique label. The pair met and shared their love and interest for British Fashion while studying in the UK; and have remained dear friends until this day.
Although influenced by British styles and trends, Brittany’s is more catered for the Japanese market, and has now started to open up pop up stores within Tokyo and Osaka this year. The collection is a great dynamic, contrasted with sweetened versions of Jovonna London designs, created in Sayoko’s choice of quirky prints adding a great Japanese flair to this fantastic collaboration!
The recent collection is
influenced around ‘a low key funfair’ theme, mixed with bold and ombre colours,
quirky prints with essences of fun metallic’s and embellishments! The
collection will keep you looking stylish and chic whether it’s from day to
night.
We simply cannot wait to get our hands on the next collaboration for
this year’s high summer collection.
